January 05, 2021, 15:51:18.95 GMT By Donald Moore, Bloomberg

Mitchell Jacobson‘s family office JFI is partnering with Rubelmann Capital to acquire Priority Inc., a business specializing in corporate signage and branding.

The acquisition comes as Sheboygan, Wisconsin-based Priority works with clients such as fast food and casual restaurant chains and other companies to redesign internal and external spaces as they respond to COVID restrictions.

“We look forwarding to working with our leadership team at Priority to enhance our capabilities, grow this company and drive the signage and branded environment business even further,” Jacobson said in a statement Tuesday.

Jacobson is chairman of MSC Industrial Direct Co., one of the world’s largest providers of office and industrial equipment. The company, founded by his father Sidney Jacobson, has a market valuation of $4.6 billion after gaining 7.5% in 2020. MSC had net sales of $3.2 billion for its last fiscal year.

Priority will continue to operate under the leadership of chief executive officer Ron D’Alessandro and the current management team. Terms of the deal weren’t disclosed.

--With assistance from Amanda Gordon.